By 2020 it is predicted that chatbots will operate 85 percent of customer service (Innovation Enterprise). This is up from 51% in 2017. One thing is clear- AI is here to stay.
While many already know how this technology is transforming people’s daily lives, others are still unsure about the specific ways this technology can benefit businesses.If you ,like many others, have been wondering how AI could transform your working processes look no further than here- you’re in the right place.
1. Personalisation of customer journey through understanding
Machine Learning technology takes the mundane out of marketing -helping brands gain insights into their audiences quickly, at scale and in real time. These insights become an invaluable tool for understanding how brands’ (or their competitors’) products are being interpreted by consumers- the language used, the visual associations being made, the locations chosen, the timings of posts and the emotions that underpin them. Technology, like ours at Jaggu, help brands find out who their consumers actually are, how they feel, what they care about, and how they are relating to and influencing one another. It can even help marketers predict how their consumers might react to future situations. All this means that brands can offer more unique and personal experiences to their customers.
2. Increased process productivity
Big data comprehension provides answers to process questions. With those answers comes a streamlined process that avoids human error and any waste of team resources. AI technology gives companies a 360 view of their internal systems- eliminating anything unnecessary. It also allows for a swift diagnosis of any potential errors- which once removed will result in an immediate increase in performance and productivity. AI gives organisations the full, complete story.
3. Reduced Costs
With big data comprehension comes an ability to predict markets and discover trends and tribes. Once you have all the information you need, you can use it to reduce costs by cutting unnecessary processes out.
With more accurate prediction comes better planning and an ability to produce the right amount of product- with no waste. This means inventory is likely to be much more accurate and excessive costs are cut out seamlessly.
AI analysis means that everything is perfectly planned and timed- sales are expected and production is only underway when necessary.
4. Realtime communication
One of the most obvious uses of AI ,in our already established business lives, is the the advent of AI customer service assistants. They key difference between this and the old method of having an employee sift through messages is that these chatbots operate day and night and are able to answer most relevant questions on the spot. By creating several touchpoints ,and a feedback loop full of consumer information, communication is fully optimised.
Conventional strategies did not allow for such a high level of service- customers are now consistently informed and the support they require is there exactly when they need it.
Human manual 24/7 channels are more expensive and often prone to error. The emotional and physical needs of the worker also mean that the responses are variable depending on the answerer’s mood or energy levels. Automating this process is a way of creating a standardised form of communication, that is more effectual and consistently professional.
This means that AI helps business create a definitive consumer experience. This is all done thanks to the indispensable customer data gathered, comprehended and utilised.
5. Customer Responsive Product
Not only is big data going to improve customer service by making it personal, it’s also allowing companies to make consumer responsive products.At its core, innovative product design is focused on satisfying the wants of consumers in ways previously thought impossible.
Smart data analysis can be used to predict what is wanted out of a product- what they should look like, do and how they should be marketed. In this way a faultless design is already apparent at the idea conception.
By comprehending and gathering information via buying behaviours, consumer emotions, online surveys, case studies and the ways people are interacting with products online companies have unprecedented access to the needs and wants of their target audience.Products also become almost faultless as big data determines what they should look like and be marketed as.
AI is the future
It is clear that AI is already well on its way to helping businesses achieve more in a shorter space of time, at less cost and with better results.
Get in touch with Jaggu today to ensure you are not one of those left behind.
